At frii[s]mith, we believe less is more.

You can apply our day serum morning and night…

In the morning
Add a few drops to fresh morning skin or mix with the I am [radiant] moisturiser (no need to cleanse). We love it in the morning as it helps to protect the skin from free radicals and stressors throughout the day.

In the evening
First, cleanse with our I am [power] active cleanser. Then add a few drops of day serum to our I am [radiant] moisturiser and lovingly apply to the skin.

Pair with…

  • I am [radiant] moisturiser