At frii[s]mith, we believe less is more.

First, cleanse with our I am [power] active cleanser.

Then apply our night serum to your skin, gently massaging in circular motions.

Follow up with our I am [radiant] moisturiser.

Use our night serum a maximum 4 – 5 times per week to give your skin some breathing room between retinol use.

Pair with:

  • I am [power] active cleanser
  • I am [radiant] active moisturiser