At frii[s]mith, we believe less is more.

You can apply our active moisturiser morning and night…

In the morning
Prepare your skin with the I am [vitality] active day serum. Then, apply the I am [radiant] moisturiser to protect you from anything the day throws your way.

In the evening
First, cleanse with our I am [power] active cleanser. Then, apply a small amount of the I am [radiant] moisturiser to nourish your skin overnight. You can also use it in combination with the I am [vitality] serums.

Pair with:

  • I am [power] active cleanser
  • I am [vitality] day serum
  • I am [vitality] night serum